Social Media for Dentists 2.0
We take social media as a tool for enjoying our social life, sharing cool pictures and our life events. Going beyond that, companies, brands and professionals use social media for marketing their products and services.But have you EVER heard about this - Social Media for DENTISTS ??? Recently, when I was surfing Facebook for my research work, I came across this amazing Page - Social Media Dentist. and I felt into a deep thought. Social Media is...
April 14, 2012
A Preliminary Study On Issues And Challenges Faced In Measurement Of Social Media Return On Investment
I am glad to share my exploratory research work, which was published in IJAR. The CFO, CEO, and CMO of any organization would be remiss if they did not account for spending and resource allocation for social media. MarketingProfs published a study in 2009 by Bazaarvoice and the CMO Club that revealed the true expectation of chief marketing officers (Figure 1, below). The bottom line was – They wanted measurable results from social media. This shows that...
April 14, 2012
My compilation of 4 W’s and 1 H of Social Media !!
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W’s are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one’s business.The questions I have to answer here are:1....
March 26, 2012