The Right Social Media KPI’s Businesses Should Measure
Taking the concept of KPI (Key Performance Indicator) to the very basic level of understanding, it will give an exact idea about how to set realistic goals for social media and what metrics to measure and when. In every business there is a sales funnel, which actually makes a lot of sense when it comes to understanding the customer journey with a brand. At the most wider opening of a funnel is the public - an...
November 20, 2016
The Live Webinar Experience with eSpark Viridian
I was travelling when I received a call from Komal, and this time I picked up immediately because we were playing hide and seek from quite a long to time to speak to each other. She suggested the idea of arranging a live webinar to help understand some advanced concepts of social media for startup entrepreneurs associated with eSpark Viridian. Komal is a senior enabler at eSpark Viridian and my good friend who I got to...
November 14, 2016
Story behind the Logo – Designs Define You
  A person travels through various phases in life. Experiences, adventures, struggles, and successes - every emotion teaches something that makes a person who he / she  really is. With this note, I would like to share my new work goals and why I felt the need to define my role in this very chaotic world where everyone is trying to stand out, where everyone has a power of social and where everything is hashtagged. Since...
November 5, 2016
11 Reasons to Date a Social Media Professional
Social Media is a buzzword today. Everyone, in a way or other is connected to or through it. And is it not gold if your better half is a Social Media expert, who understands the nuances of the virtual world? And then you may ask, “What’s in it for me?” Well, here is your answer, the reason why you must date a Social Media Professional: #1 They are great Conversationalists: You may never have to worry...
April 18, 2016
Be Social But Be Safe
Today I am writing something that is very disturbing to me when I hear about the misuse of these new technologies. Social Networking websites are built to get social and build new relations, connect with people, know them, have your own community, and simply create your network of friends, family and work related networks. But few people use them for all the wrong means, bully people on internet and harass them. One cannot blame such people...
September 13, 2013
Social Media Marketing Ideas from the West
Hi, its my first blog post on the very first day of my trip to USA. Actually I have been here twice before but I never thought of writing down my daily experience into a blog post. This interesting idea struck when I was packing my bags and thought that how am I going to share pictures with friends on facebook while am travelling. This thought concluded in deciding that not only pictures but I would...
June 19, 2013
7 reasons Why every MOM should use Pinterest
Pinterest is a little less used social media platform compared to Facebook, But it can be an amazing platform for all the MOMS out there. Today’s blog article is dedicated to my MOM who loves to use social media and is an eager learner to experience each social media platform. So, here I would love to share some tips to all the MOTHERS out there who loves to explore new things in life. #1 It’s a...
May 12, 2013
Ph.D. in Social Media
 I often come across a question - How can one do a Ph.D. is Social Media? That is so Awesome.. Can you tell me how to go for it? And that's when I feel so good about my decision to have chosen this awesome area of study (that I am even passionate about). 2 and half years back when I had selected this topic, some people even asked me - Is that even possible? What do you...
February 9, 2013