Let me just explain you my model with an interesting info-graphic, which i have made. I have called this Model “The Weave Model” because strong weaving makes the fabric strong and it is ingrained in roots. Much without wait, here is my WEAVE model of Social Media.
The 5 Factors – “Word of Mouth, Engage & Empower Relations, Authenticity & transparency, Value & Trust, Emotional connect “, if woven in your social media or digital communications, will also ensure standardization in every strategy made offline. Social Media needs more attention because customers are watching you and you need to be alert where to respond, how to respond and most importantly how quick to respond.